How to use video in your marketing strategy?

Video has the power to increase traffic by 300% so why aren't you using video?

Here are a few reasons. Do they sound familiar?

1. Video production is costly. Why is it so expensive? Or is it?

2. Video production takes a lot of time. Why does it take such a long time?

3. Video editing is tough. How do I do that?

Don't worry, we're here to help. In this blog post, we'll break down the video production process and show you how to make videos that increase web traffic, engagement, lead conversions and revenue.

TLDR - key benefits of video marketing:

- Traffic: Videos can increase web traffic by 300%.

- Engagement: People spend 88% more time on pages with video than without.

- Conversion rates: Landing pages with video have a 46% higher conversion rate than those without video.

- Revenue: 64% of customers are more likely to buy after watching a product video.

"Video has a direct impact on bottom line revenue." - Forbes Magazine

Why should I use video in my marketing strategy?

Now that we understand the video production process, let's take a look at some of the benefits of using video in your marketing strategy.

Video increases web traffic:

According to Forrester research, video can increase web traffic by up to 300%. This is because videos are engaging and help keep people on your website longer - which Google takes into account when ranking websites in their search engine results pages (SERPs).

Video engages more viewers than other types of content:

Cisco reports that video will account for 69% of all consumer internet traffic by 2017. That’s because people are more likely to watch a video than read text or glance at a photo. In fact, according to Wyzowl statistics, 83% of businesses believe video marketing is effective.

Video leads to higher conversion rates:

According to a study by Wistia, viewers who watch video are more likely to convert than those who don’t. In fact, the study found that companies who use video enjoy a 41% increase in web conversions.

Video drives revenue growth:

HubSpot reports that including video on a landing page can increase conversions by 80%. Additionally, according to Vidyard, adding video to email marketing can result in an average increase in click-through rate of 200-300%, and Video Brewery found that embedding videos in website posts generates an average of 97% more views.

Video Production: Why Video is Challenging

To start off, let's take a look at why video is so expensive. Video production can be costly because it takes a lot of time and resources. For example, video editing requires a lot of specialized software and expertise which is why video editors are in high demand!

And then there's the video production process. Don't let the video production process scare you away from video marketing. Remember, video has a direct impact on bottom line revenue!

The important thing to note is that not all videos are created equal. Some videos can increase web traffic by 300% while others do little more than taking up space on your website or social media page. The trick with creating successful video content lies in understanding what kind of content will resonate most with audience members so they share it widely across their networks (and invite their friends). That's why it's so important to know your audience and what kind of video content they would be most interested in.

In the following sections, we'll go over the video production process and offer some tips on how to create videos that increase web traffic, engagement, lead conversions and revenue. Let's get started!

Video Production: The Production Process

Video production can be broken down into five simple steps: pre-production, production, post-production, marketing & distribution, and analytics.

Pre-Production: This is where you come up with the idea for your video and storyboard it. Storyboarding is a critical step in video production because it helps visualize the entire video before shooting begins.

Production: This is where you actually shoot video footage.

Post-Production: This is where you edit video footage and add graphics, audio, music etc. to create a finished video product that's ready for marketing & distribution.

Marketing & Distribution: You've created your video and now it's time to get the word out about it! This includes social media posts (Facebook, Twitter, LinkedIn etc.), email blasts, blog posts and even paid advertising. Sharing content with people who are interested in what you have to say (and getting them excited enough so they'll share their excitement with others too). That’s why storytelling is so important when creating videos; viewers relate better when there’s an emotional connection between them and the storyteller through personal experiences shared with video content. Just make sure that the video is relevant to the channel you're sharing it on and that the audience for that channel will be interested in what you have to say. For example, if you're a B2B company then your video content shouldn't be shared on Instagram - unless you're targeting consumers with an interest in business products/services.

Analytics: You've created your video and shared it across all channels now what? Well, this is where the analytics come in. Analytics are important because they help you measure how well your video marketing strategy is working so that you can continue to improve upon it over time - whether by creating more engaging storytelling or changing up distribution methods etc. One way to do this is by using video analytics tools like those offered by Wistia, Vidyard or Brightcove. These tools allow you to see how many people are watching your videos, where they're coming from (geographically), how long they're watching for and what actions (if any) they take after watching. This data is invaluable because it gives insight into what type of video content is working well for us and where we may need some improvement.

How can I create my own videos?

Now that we understand the video production process and some of its benefits, let's take a look at where you can create your own videos. There are many options available today, but not all of them are created equal. Some may be easier to use than others or have more features for creating professional-looking content with less effort required from users (and vice versa). So which one should you choose? Well, it depends on what kind of video marketing strategy you're trying to implement in order achieve your business goals. There are big marketing agencies like BBDO, DIY video makers like Canva, and then Zazzify which is your one stop video production shop. With Zazzify, you're able to create really high quality turn-key videos to help increase traffic, engagement, revenue and more.

Conclusion

Regardless of who you choose, video is an engaging medium that helps communicate your message in a clear and concise way. And, as we know, the longer someone stays on your website, the better it is for your business!

So if you're looking for ways to increase web traffic and engagement on your website, consider using video content! It's an effective way to connect with potential customers and keep them coming back for more.

If you want to learn more about video marketing, check out this video blog post from HubSpot that gives an overview of how video marketing works and why it's important for businesses today.

So what are you waiting for? Start creating videos today with Zazzify! And be sure to check out our video marketing tips for more guidance.

Bonus: Want even more ideas on how to use video content in your digital marketing strategy? Check out this article by Brian Honigman entitled “The Ultimate Guide To Video Content Marketing” which has tons of tips and tricks on everything from creating a story board for video success to using YouTube Analytics effectively.