Why Explainer Videos Work So Well: 7 Reasons
- gordonbailey
- May 1, 2022
- 2 min read
There's no doubt about it - explainer videos work really well. They're quick, easy to make, engaging, and they can reduce complexity into a simple idea. But what is it specifically that makes explainer videos so successful? In this blog post, we will explore 7 reasons why explainer videos are so effective.

Reason # One: They're Quick
People have short attention spans, and explainer videos are the perfect way to quickly get your point across. In just a few minutes, you can explain what your business is all about, what products or services you offer, and why someone should choose you over the competition.
Reason # Two: They're Easy to Make
You don't need an expensive video production company to create an explainer video. With today's technology, anyone can create a professional-looking video with companies like Zazzify. There are also plenty of online tools and resources available that make it easy to create a high-quality explainer video on a tight budget.
Reason # Three: They're Engaging
Explainer videos are engaging because they tell a story. And we all know that people love a good story. By hooking your viewer's attention with an interesting story, you can keep them engaged long enough to deliver your message.
Reason # Four: They Can Reduce Complexity
One of the best things about explainer videos is that they can take a complex subject and break it down into something simple and easy to understand. If you're trying to explain a complicated concept, an explainer video can be the perfect solution.
Reason # Five: They're Shareable
Another reason explainer videos are so successful is because they're highly shareable. People love watching and sharing funny or informative videos, and explainer videos fit into both of those categories. If you create a video that's entertaining and informative, there's a good chance it will be shared by viewers, which means more people will see your message.
Reason # Six: They're Memorable
Explainer videos are also memorable because they're usually accompanied by catchy music and visuals. This combination makes for a video that's not only easy to remember, but also enjoyable to watch. And when people enjoy watching your video, they're more likely to share it with others.
Reason # Seven: They Work!
Last but not least, explainer videos work. Plain and simple. If you want to increase brand awareness, generate leads, or make a sale, an explainer video can help you do just that. So if you're still on the fence about whether or not to create an explainer video, stop thinking and start doing! You won't regret it.
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