The 20 Greatest Benefits of Video Advertising on Social Media

Did you know that video advertising is one of the most powerful and effective forms of advertising today? Video production companies like Zazzify enable you to reach your audiences in an interactive way that produces great results. According to a study by Social Media Examiner, "83% of business-to-business (B2B) marketers and 76% of business-to-consumer (B2C) marketers believe that video produces good or excellent results."

In this blog post, we're going to explore the 20 greatest benefits of using video advertising on social media.

What are the top 20 benefits of video advertising?

Benefit #20: Increased brand awareness.

One of the greatest benefits of using video advertising on social media is that it can help increase brand awareness. In fact, a study by Cisco found that "next year, online videos will account for more than 80% of all consumer internet traffic." As more and more people watch your videos, they'll start to recognize your brand and what you stand for. This increased recognition can lead to more customers and sales in the future.

Benefit #19: Greater audience engagement.

Another great benefit of using video advertising is that it helps boost audience engagement. Videos are highly engaging, which means that viewers are more likely to stick around until the end and take action based on what they've seen. This is especially true if your videos are entertaining and informative.

Benefit #18: More opportunities to reach your target audience.

When you use video advertising on social media, you open up a whole new world of potential customers and clients. No longer are you limited to those who see your ads on TV or in magazines? Now, you can reach people all over the world with the click of a button. This is an excellent way to expand your business and get your products and services in front of more people than ever before.

Benefit #17: Increased website traffic.

If you embed your videos on your website or blog, you can also enjoy increased website traffic as people come to watch your videos. This is a great way to get more eyes on your site and increase the chances that people will take action such as signing up for your email list or making a purchase.

Benefit #16: More opportunities to build relationships.

When you use video advertising, you have the opportunity to build deeper relationships with your viewers. This is because people are more likely to connect with you on an emotional level when they see your face and hear your voice. This can lead to more customers and clients who are loyal and engaged with your brand.

Benefit #15: Increased trust and credibility.

When you use video advertising, you also have the chance to increase trust and credibility with your audience. This is because videos allow you to show, rather than tell, people what your brand is all about. When they see that you're an expert in your field and that you're passionate about what you do, they'll be more likely to trust you and do business with you in the future.

Benefit #14: Increased brand loyalty.

When you use video advertising, you also have the chance to increase brand loyalty with your audience. This is because videos are very effective at targeting one's emotions. If you can create a video that strengthens that emotional connection, you're able to build better brand loyalty.

Benefit #13: More opportunities for lead generation.

Videos are also a great way to generate leads for your business. In fact, studies show that "videos produce 600% more conversion rates than text-only content." By including a CTA or offer in your video, you can encourage viewers to take action and become leads.

Benefit #12: Higher click-through rates.

When you use video advertising, you can also enjoy higher click-through rates. This is because people are more likely to watch a video all the way through than they are to read an article or blog post. If you include a CTA in your video, viewers will be more likely to take action after watching it.

Benefit #11: Increased ROI.

One of the great things about video advertising is that it has the potential to provide a high return on investment (ROI). This is because videos can be relatively low-cost to produce (especially with Zazzify) and they can be used in multiple ways, such as on social media, on your website, or even in email marketing campaigns.

Benefit #10: More engaging than text-based content.

Videos are more engaging than text-based content, which means that people are more likely to watch them all the way through. As previously mentioned, "videos produce 600% more conversion rates than text-only content." By using videos in your marketing campaigns, you can keep people's attention and get them interested in what you have to say.

Benefit #9: Reduces complexity.

Products and solutions can be difficult to articulate which can cause your buyers to move to your competitors. Videos offer a clear and concise way to articulate your value in an engaging video.

Benefit #8: More opportunities for customer education.

Videos are also a great way to educate your customers about your products or services. By creating helpful and informative videos, you can show people how to use your products, answer common questions, and solve common problems.

Benefit #7: Increased social media engagement.

Videos are also great for increasing social media engagement. This is because people are more likely to watch and share videos than they are to read an article or blog post.

Benefit #6: More opportunities for customer interaction.

When you use videos in your marketing campaigns, you'll also have more opportunities for customer interaction. You can use video responses or Q&As to answer common questions, address concerns, and get feedback from your customers.

Benefit #5: More opportunities for multi-medium campaigns.

Video advertising allows you to target your customers across a variety of different social media platforms like Snapchat, Facebook, Instagram, YouTube, etc.

Benefit #4: The ability to track results.

Finally, video advertising provides you with the ability to track your results so that you can see how your campaigns are performing. This information can then be used to improve your future marketing efforts.

Benefit #3: Greater reach and engagement.

When done correctly, video advertising can help you reach a wider audience and achieve higher levels of engagement. This is because people are more likely to watch a video than read an article or blog post.

Benefit #2: Improved SEO.

Including videos in your marketing campaigns can also improve your SEO. This is because search engines like Google give preference to websites that include video content.

Benefit #1: Increased sales.

Ultimately, all of these benefits can lead to one thing: increased sales. When you use video advertising, you can reach a wider audience and create more engaging content that leads to more conversions.

Conclusion

So, there you have it: 20 reasons why video advertising is key to your success. By using videos in your marketing campaigns, you can reach a wider audience, increase social media engagement, improve SEO, and achieve increased sales.

Are you ready to start using videos in your marketing? If so, contact us today and we'll be happy to help!