What are the Most Effective Ways to Improve your Content Marketing Strategy? [2022]

Content marketing is tough. It also takes a long time. In this blog, we're going over the best content marketing tips and tricks to help drive brand awareness, traffic, and MQLs for you and your marketing team.

What should I include in my content marketing strategy?

Video Production

Video production is becoming increasingly popular and for good reason. Videos are engaging, informative, and can help you reach a larger audience than traditional text-based content. In addition to creating videos yourself, consider embedding videos from other sources into your content to add variety.

Why is video better at engaging customers? Video content is more likely to be viewed, shared, and liked. It's also more accessible for those who prefer to watch content instead of reading it (think: auditory learners).

To produce better video content, consider hiring a professional video production company like Zazzify. They will be able to help you create quality content that resonates with your audience.

SEO Optimization

One of the most important aspects of content marketing is SEO optimization. Without optimizing your content for search engines, you're likely to miss out on a large chunk of potential traffic. Make sure to use keywords throughout your content- in the title, in the body, and in the tags- to help improve your ranking on search engine results pages (SERPs). Also, make sure you don't forget about back-links either. Be sure to check-out Backlinko to learn more as well as Semrush for keyword planning.

Email Nurturing

Email nurturing is a great way to keep your leads warm until they're ready to buy. By sending content relevant to their interests, you can help them learn more about your product or service and increase the chances that they'll convert when they're finally ready to buy. Consider creating a content upgrade for your blog posts (e.g., an ebook or whitepaper) as well as offering content upgrades through other content mediums like video and webinar presentations. Make sure you have a good CRM like HubSpot or Salesforce you can segment out your contacts effectively.

Webinars

Webinars are a great content marketing tool. They're also a great way to nurture leads and give them content that's relevant to their interests. By offering webinars, you can help your audience understand why content marketing is so important for their business and how it works in practice.

Case Studies

Content marketing can be tough- especially when you're just starting. Case studies can be a great way to learn from the successes and failures of others in your industry. By reading case studies, you can get ideas for content topics, learn what works (and what doesn't), and find inspiration for your content marketing strategy.

Blog Content

One of the best ways to improve your content marketing strategy is to focus on creating high-quality blog content. By writing helpful, informative posts that are relevant to your audience, you can attract more traffic and leads to your website. In addition, blogging can also help improve your SEO ranking.

Advertising

If you have the budget for it, advertising can be a great way to promote content and generate leads. By running ads on social media or other platforms, you can reach a wider audience than just your website visitors. Keep in mind that content marketing is not an overnight fix- it takes time to get results from content marketing strategies like blogging or email nurturing campaigns.

What should I prioritize if this is my first time developing a content marketing strategy?

First, breath! If you're just starting, it's important to prioritize content that's both relevant and helpful to your audience. In addition, make sure to focus on creating high-quality content, rather than just publishing a lot of content. Quality over quantity always!

What content marketing tools should I use?

There are a lot of content marketing tools available online. It can be overwhelming to choose the right one for your business, but these four content marketing tools should help you get started:

Buzzsumo - This tool allows you to find content that's popular among influencers in your industry. You can search by topic or keyword and see which posts have received the most shares, comments, and likes on social media platforms like Twitter or Facebook.

CoSchedule- This content calendar tool allows you to schedule content across multiple channels. You can also organize content by topic (e.g., blog posts), author name, date published, and more!

Canva - Canva is an online design tool that makes it easy to create professional-looking visuals for your content. With over a million templates and tools available, you can create graphics for your blog posts, social media updates, and more!

Hootsuite - Hootsuite is a social media management platform that allows you to track all of your social media channels in one place. You can also schedule content updates, respond to comments, and more!

HubSpot's Content Marketing Tool - HubSpot's content marketing tool is a comprehensive platform that allows you to create, publish and measure your content marketing efforts. You can track website visitors who engage with your content, see how leads are converted through content, and more!

Agencies - You can also work with an agency that will be able to help you with all your content marketing needs. Of course, it can come at an added cost but typically it's best to have an expert. Remember, content marketing is a full-time job. You should be posting content almost every day.

The key thing to remember is that you want to integrate all of your marketing tools so you get a good understanding of what is performing well versus what needs to be improved.

What are some content marketing tips?

There's no one-size-fits-all answer when it comes to improving your content marketing strategy. However, by focusing on high-quality content, SEO optimization, and lead nurturing, you can create a strategy that's tailored to your business and audience. There are plenty of other tips for improving your content marketing strategy.

Some of the best content marketing tips include:

- Write content for your audience, not just search engines

- Focus on creating content that's relevant to your audience

- Make sure the content is helpful and informative

- Use keywords throughout your content

- Add videos, images, and other multimedia content

- Nurture leads with email content

- Host webinars to educate your audience on content marketing

- Share case studies to learn from the successes (and failures) of others

- Publish high-quality blog content regularly

- Run content marketing campaigns to promote content

- Focus on quality over quantity

- Don't be afraid to use data to track results

So there you have it! These are some of the best ways to improve your content marketing strategy. Implementing even a few of these tips can help you create better content, attract more leads, and boost your business's bottom line.

#CONTENTMARKETING #videomarketing #zazzify