Top 15 Tools for Content Marketing and Digital Marketing [2022]

The content and digital marketing landscape is constantly evolving. In order to stay ahead of the curve, you need to be using the latest and greatest tools. That's why we've put together this list of the top 15 tools for content and digital marketers in 2022. Keep reading to find out which tools made the cut!

Top 15 Marketing Tools

- Tool #1: Zazzify

- Use: create engaging videos with your customers and prospects

- Why it's important: video content is one of the most effective forms of content marketing, and Zazzify makes it easy to create videos that are both engaging and on-brand.

- Tool #2: Google Analytics

- Use: track your website traffic and see what content is performing well

- Why it's important: understanding your audience and what content they're interested in is essential for creating successful data-driven marketing campaigns.

- Tool #3: CoSchedule Headline Analyzer

- Use: analyze your headlines to see how effective they are at attracting readers

- Why it's important: a great headline is essential for getting people to click through to your content. The better your headlines, the more traffic you'll get to your website or blog.

- Tool #4: Semrush

- Use: track your website's SEO performance and find opportunities to improve your ranking

- Why it's important: SEMrush is a comprehensive SEO tool that can help you track your progress and find areas of improvement. A higher ranking on search engines means more traffic to your website.

- Tool #5: Quora

- Use: find out what questions people are asking in your industry and create content that answers those questions directly. That's customer centricity!

- Why's important: Quora is a great place to find content ideas + engage with potential customers. By answering questions that people are asking, you can provide valuable information to your audience and attract new readers and/or users.

- Tool #6: SumoMe

- Use: add social media buttons and share bars to your website or blog

- Why it's important: social media is a powerful tool for spreading content. By adding social media buttons and share bars to your website or blog, you make it easy for people to share your content with their friends and followers. This is rather standard nowadays with most websites but it's imperative so a friendly reminder for you!

- Tool #7: Hootsuite Insights

- Use: measure your brand's social media performance and find out where you need to improve

- Why it's important: social media is a powerful tool for connecting with customers and building relationships. It's also a great way to track what people are saying about your brand online.

- Tool #8: BuzzSumo

- Use: find the most popular content on social media and see what's working well for other businesses in your industry

- Why it's important: understanding what content is resonating with people online is a key part of creating successful digital marketing campaigns. With BuzzSumo, you can quickly and easily see what content is performing well so you can replicate that success.

- Tool #9: Google AdWords

- Use: create online ads that target specific customers and demographics

- Why it's important: with digital marketing, it's essential to target your audience carefully in order to get the most out of your campaigns. With Google AdWords, you can create ads that specifically reach people who are interested in what you have to offer.

- Tool #10: Sprout Social

- Use: track all of your social media accounts in one place and see how well they're performing

- Why it's important: with so many different social media platforms available, it can be difficult to keep track of them all. Sprout Social allows you to track all of your accounts in one place so you can easily see what's working and what needs improvement.

tool #11: MailChimp

- Use: create and send newsletters, email campaigns, and other automated emails

- Why it's important: MailChimp is a great tool for sending automated emails. This can be a great way to keep in touch with your customers and remind them about your products or services.

tool #12: HubSpot

- Use: create and track inbound marketing campaigns

- Why it's important: HubSpot is a great tool for managing inbound marketing campaigns. It allows you to track your progress and see which parts of your campaign are working well.

tool #13: Grammarly

- Use: check your content for grammar and spelling mistakes

- Why it's important: Grammarly is a great tool for catching grammar and spelling mistakes. This can help you ensure that your content looks polished and professional. There's nothing worse than a speeling issue... right? (j.k. spelling)

tool #14: Canva

- Use: create graphics for your content

- Why it's important: good graphics can help to attract attention to your content and make it more visually appealing. Canva makes it easy to create beautiful graphics using a variety of templates and tools.

tool #15: Adobe Photoshop/Illustrator

- Use: create custom graphics and designs

- Why it's important: Adobe Photoshop/Illustrator is an industry-standard software for creating custom graphics and designs. If you're looking to create truly unique content, these are the tools you need.

Conclusion

As a content or digital marketer, it's important to stay up-to-date on the latest tools and trends. By using the right tools, you can make your job easier and more efficient. What are some of your favorite content marketing or digital marketing tools?

Let us know in the comments below!